Tuesday, October 21, 2008

Correct University Seal

Due to proliferation of wrong seal (logo) of Ateneo de Davao University, I am posting the correct seal. Here is the description of the seal (www.addu.edu.ph):

"The two top panels of the shield represent Davao. The gold and silver inverted crossed keys against a light blue background represent St. Peter, patron of Davao parish church (now Cathedral). The light blue background represents Our Lady, patroness of the Philippines and of the Ateneo de Davao University (under the title of the Assumption of Our Lady). The green mountain peaks in the other panel represent Mt. Apo and its neighboring peaks, clearly visible from Davao City.

The two lower panels of the shield are the family arms of the founder of the Society of Jesus, St. Ignatius of Loyola of the House of Onaz y Loyola. The seven red and gold stripes represent the seven sons of the House of Onaz who fought under their king for the liberties of the Christians in Spain. The wolves-and-pot (lobos y olla) are a pun on the family name Loyola.

The crest above the shield is a silver medallion containing the monogram of the Society of Jesus: IHS are the first three letters of the name Jesus in Greek; the cross and the nails recall His passion and death as savior of mankind. The Latin motto “Fortes in Fide” (“Strong in the Faith") is from 1 Peter 5, 9. It is also the burden of a passage from St. Paulʼs letter to the Ephesians: Eph. 5, 10-20."

Here are the wrong seals (logos), some of which are perpetuated by the printing press agencies which keep on printing them wrongly (which brings me to a thought of contemplating legal action against them for printing and using the it without permission from the University, and worst having it all wrong):


Wrong Seal


Wrong Seal (8 golden stripes); fonts are wrong


Wrong Seal; Stripes lacking; the pot looks like a ball


Wrong Seal






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